# 湾区日报文章第97辑

## 2017/07/10 第 961 期

### Listening is The Job

"The only way to ensure success is to take responsibility for getting the information you need …… By taking responsibility for your information flow, will start to see broader patterns emerge."

## 2017/07/11 第 962 期

### The Hierarchy of User Friction

Interaction Friction：如以前的手机用物理按键、屏幕没法做大 => iPhone 软件键盘、不用时可隐藏、大屏幕；Cognitive Friction：想到得打电话叫计程车的就烦 => Uber；Emotional Friction：如现实中不敢跟陌生女孩搭讪 => 在 app 里就敢了。

### The VP Product Role

“If you’re wondering what to do when you have a CEO that thinks he’s a strong visionary leader, but the rest of the company knows he’s not, you need a very special head of product, one that is a strong visionary, but also has the ability and willingness to convince the CEO the vision was all his idea.”这个……

## 2017/07/13 第 964 期

### The Tipping Point of TV

Ambient TV 的用途：家庭主妇做家务，电视里开着有声音的脱口秀；酒吧里开着电视、放着没有声音的体育频道；巴菲特办公室里的电视一直开着财经台，也是没有声音。

### The Magpie Developer

Stack Overflow 联合创始人 Jeff Atwood 写于 2008 年的经典文章。程序员就像喜鹊一样，喜欢把酷炫、新奇的东西搬回家，过分追求新编程语言、框架等。永远有更新更酷的东西，你追不来的。
"Who cares what technology you use, as long as it works, and both you and your users are happy with it? …… Be selective in your pursuit of the shiny and new, and you may find yourself a better developer for it."

## 2017/07/14 第 965 期

### 为何优秀的员工会离开大型科技公司

CEO 认为：“我们公司是要改变世界的，你必须真的很想在这工作，不然就滚蛋。门口排队争着抢着要来我们公司应聘的人多得去了（得给他们腾出位置）”。

## 2017/07/16 第 967 期

### You Are Now Fully Optimized

"The thumbs-up emoji is perfect for most conversations. It’s a positive expression of emotion and usually stops the conversation."

### 股市抄底的十条准则

"Catching bottoms are extraordinarily tough to do, but nobody can convince you not to do it. The only way you’ll learn that it’s an expensive waste of time is by trying it out for yourself."

## 2017/07/17 第 968 期

### Kindness is Underrated

"……an even greater part of that trust comes from the fundamental understanding that we all make mistakes. Those mistakes can be both small and large, but we trust it’s okay to ask gently if something was the result of an accident or a missed detail, rather than to assume they’re simply in the habit of being wrong."

## 2017/07/18 第 969 期

### “你若不是顾客，你就是产品”这句话的出处

1973 年的短视频 Television Delivers People 里出阐述了“观众是电视的产品，被电视卖给广告商”。之后几年不断演化，从电视到互联网，观众 / 网民都是产品。

### “人们需要用我的产品”（但他们真想要吗）

"Customers don’t make purchasing decisions rationally. They buy emotionally and then rationalize their purchase with logic."

## 2017/07/19 第 970 期

### The Curious Comeback of the Dreaded QR Code

Snap CEO 去中国体验到了微信强大的 QR code，回美国后在 Snapchat 里也做了起来。每天 Snapchat 用户扫码 800 万次（其实很少）。

### 如何争取到你的前 1000 个用户

Backblaze 的创始人 CEO 认为最有效的方法就是需求媒体报道，免费、有公信力、对自家网站 SEO 有帮助。本文以他自己的经历给出了寻求媒体报道的最佳实践。

### Stripe 的公司文化

We are micro pessimists but macro optimists. Internally, we’re always thinking about what’s broken, which problems could lie around the corner, and where the unaddressed risks lie. But an important aspect of Stripe culture is macro optimism. We believe that Stripe will be far better in the future than it is today. When considering ideas, we think“how might it work?”is more interesting than“why will it fail?”